About us
We Built Go-Boss From Failure
To Help You Never Fail Again.
Our Story
Dhruv built EyeUniversal into a lead-generating machine. But growth came with a cost—hundreds of leads slipping through the cracks, teams drowning in missed follow-ups, and deals dying on the vine. Calls and emails went ignored. Hot prospects went cold. In just months, revenue collapsed and stress hit a breaking point.
Instead of giving up, Dhruv teamed up with developers and Tonči to face the brutal truth: manual processes kill great businesses. They reverse-engineered the problem and built Go-Boss—a system that automates nurturing, books calls instantly, and tracks every dollar, so no lead gets lost and no opportunity disappears.
Today, Go-Boss exists to make sure what happened at EyeUniversal never happens again. From failure came a new engine for growth. If Go-Boss can save a team from chaos, it can help you dominate.
Our Mission & Goals
We exist to end the silent killer of small businesses: lost leads that slip through the cracks.
Go-Boss automates the chaos of calls, follow-ups, and nurturing—so owners like you reclaim your time, close deals faster, and build empires without hiring armies. We’re not just software; we’re the unfair advantage that turns “what if” into “watch this.” Every line of code fights for your growth, because we’ve seen what happens when it doesn’t.
In a world where 70% of leads go cold in hours, our goal is simple: Make every opportunity yours.
We aim to empower 10,000 businesses by 2027 to scale 3x without burnout—delivering AI that answers calls 24/7, nurtures relentlessly, and reports what works. No more guessing; just data-driven dominance. Your success isn’t a feature—it’s our obsession
Meet Our Team
We’re a tight crew of builders who live what we sell: Turning lead leaks into revenue rivers. No corporate bloat—just relentless problem-solvers.
Dhruv Malhotra
FOUNDER & CEO
Dhruv founded Go-BOSS after scaling his own business and hitting the same walls you're facing: overwhelmed teams, lost leads, and chaos disguised as “growth.” Today, he leads a cutting-edge brand built on the Go-BOSS platform — systems over noise, automation over manpower, and scalable control that turns modern businesses into precision growth machines.
Tonči Bobelj
Growth Partnership Manager
Tonči builds and nurtures high-value strategic relationships through strong networking, digital connections, and modern growth channels. Specializes in leveraging partnerships, social ecosystems, and data-driven outreach to unlock scalable revenue opportunities and long-term business growth.
Teo Jahoda
Head of Business Development
Teo leads strategic growth initiatives by identifying high-impact opportunities, building strong partnerships, and activating modern acquisition channels. Focused on scalable revenue, data-driven decision-making, and turning market potential into structured, repeatable growth.
Dhruv Malhotra
FOUNDER & CEO
Dhruv founded Go-BOSS after scaling his own business and hitting the same walls you're facing: overwhelmed teams, lost leads, and chaos disguised as “growth.” Today, he leads a cutting-edge brand built on the Go-BOSS platform — systems over noise, automation over manpower, and scalable control that turns modern businesses into precision growth machines.
Tonči Bobelj
Growth Partnership Manager
Tonči builds and nurtures high-value strategic relationships through strong networking, digital connections, and modern growth channels. Specializes in leveraging partnerships, social ecosystems, and data-driven outreach to unlock scalable revenue opportunities and long-term business growth.
Teo Jahoda
Head of Business Development
Teo Leads strategic growth initiatives by identifying high-impact opportunities, building strong partnerships, and activating modern acquisition channels. Focused on scalable revenue, data-driven decision-making, and turning market potential into structured, repeatable growth.
Our extended support network (10+ specialists) backs us, keeping your system humming. We’re small, scrappy, and all-in on your wins.